About US

🎧 About Hearinggu Beauty

Where sound meets skin—makeup and skincare crafted to awaken your senses, inspired by the healing power of music and the quiet magic of listening. Our name, a blend of "hearing" and "gu" (the Korean word for "beauty"), embodies our ethos: beauty should be a sensory journey, not just a routine—one that nourishes your skin, calms your mind, and makes you feel seen.

🎶 Our Inspiration: The Language of Sound

We draw from the world of music and sound, translating rhythm, melody, and harmony into skincare and makeup:

  • Classical Calm: "Symphony" skincare line with lavender and chamomile (inspired by Beethoven’s "Moonlight Sonata"), "Opera" lipsticks in rich, velvety tones (like a soprano’s high note), and "Piano" blushes with soft, diffused pigments (like the gentle tap of piano keys)
  • Modern Beats: "EDM" highlighters with shimmery, holographic finishes (like strobe lights at a concert), "Hip-Hop" eyeliners with bold, waterproof formulas (perfect for all-night dancing), and "Jazz" face masks with charcoal and green tea (for detoxing after a long week)
  • Nature’s Sounds: "Rainforest" serums with hydrating hyaluronic acid (like the sound of rain on leaves), "Ocean" body washes with sea salt and coconut oil (like the crash of waves), and "Birdsong" lip balms with peppermint and honey (like the first chirp of morning)

🧴 Our Craft: Sensory Science

Every product is formulated to engage all your senses, not just your sight:

  • Aromatherapy Infusions: Each product has a unique scent profile (calming, energizing, or uplifting) that complements its function—like our "Stress Relief" face mask, which smells like vanilla and sandalwood (proven to reduce anxiety)
  • Textural Harmony: "Cloud" moisturizers that melt into your skin like a lullaby, "Velvet" lipsticks that glide on like a love song, and "Crunch" exfoliators with sugar crystals that sound like rain on a window
  • Sustainable Soundscapes: We use recycled packaging made from post-consumer plastic, donate 5% of profits to music education programs for kids, and include a free "Healing Playlist" with every purchase (curated by professional music therapists)

🌸 Our Vibe: Quietly Uplifting

Hearinggu beauty is for the person who believes beauty is self-care:

  • A student using our "Focus" eyeliner before an exam, its peppermint scent helping her stay alert
  • A mother applying our "Calm" serum at night, letting the lavender scent wash away the stress of the day
  • A traveler packing our "Travel Kit" for a long flight, the familiar scents making her feel at home

We design for moments that matter: quiet mornings, busy afternoons, and peaceful nights—because beauty should fit into your life, not the other way around.

🎵 For You

Whether you’re drawn to the calming tones of our "Classical" collection (soft pinks, neutrals, and blues) or the bold energy of "Modern Beats" (neons, metallics, and bright reds), one truth unites all Hearinggu products: they’re made to make you feel good—inside and out.

Because the best beauty isn’t about looking perfect. It’s about feeling in tune with yourself.